Working in the agency for Consumers, Health and Food, I have learned that consumers have many rights.
But we should be aware that consumers also have an important social responsibility.
Not everybody is aware of the huge power that we have when we decide whether to buy a product, or which brand to choose. Every time we take money out of our wallet, we are letting the corporate world know what we appreciate, what we want and we are encouraging them to adopt a specific type of behaviour.
When we go for the cheapest option, without verifying the quality of the produces used, or other ethical issues such as workers or environmental impacts, we are letting them know that no matter how much they will play the “bad guy”, we will still go for them.
On the contrary, when we choose small local producer, or we buy organic / bio products, or fair trade, we are stating that we are concerned and that we are supporting the ones who are doing good things for our society and environment.
But how do I know which products I should or shouldn’t buy if I want my voice to be heard?
On this website, you have the list of the brands to avoid and, more importantly, the reason for it (you might agree or not with all of them): http://www.ethicalconsumer.org/boycotts/boycottslist.aspx
Even when you decide to avoid some brands, it is not always easy because of the multinational system when the big brands own many others and sell their products with the other label. So here there is a map of brands that own brands, to help you finding your way around!
So from now on, you will be aware of whom you want to help when you use your wallet!
The Go Green SC